Software and artificial intelligence for Tarifa's season
Kite schools, accommodation, hospitality and activities: in Tarifa the year isn't flat. There are months when you can't keep up and long months of calm. We write software that copes with both, and we're right next door.
How business works in Tarifa
A Tarifa business lives two lives. In season there aren't enough hands: the phone never stops, bookings come in in English, German and French, and the person who should be answering them is on the beach teaching or at reception with a queue. Out of season, the volume doesn't justify having someone waiting in case something comes in.
On top of that, the wind is in charge. If the Levante is blowing today and nobody can go out, the schedule has to be rearranged and everyone told, one by one, while the phone rings. Hiring more people in August doesn't fix that: whoever joins doesn't know the business, and by October they've gone.
What does cope with those swings is software. It doesn't care that it's August or eleven at night, it deals with several people at once without getting flustered, and in the low season it's still there without you having to prop it up.
Where it gets stuck
What holds a Tarifa business back.
In season, nobody's free to answer
Bookings and questions come in just as you're delivering the service. Every message left unanswered in August is a customer who goes to the school next door — which didn't answer better, just sooner.
Every booking arrives in a different language
English, German, French, and always similar questions: what level you need, whether equipment is included, whether previous experience is required, what the wind is like. Answering them well is easy; answering all of them, by hand and on time, isn't.
When nobody can go out, everyone has to be told
The wind decides and you rearrange: who's coming tomorrow, whose time you change, who you refund. By hand, that's a whole afternoon of messages, which also have to be written in three languages.
Services
Where we'd start in Tarifa.
Chatbots and conversational AI
A WhatsApp assistant that replies in whatever language it's written to, at any hour, checks your real availability and confirms the booking. It doesn't get overwhelmed in August and it's still there in January.
Web development
A website with direct booking, so your sales don't always depend on a portal that takes its cut and keeps the relationship with your customer.
Social media management
In season there's no time to post, and that's exactly when you have the best material. We handle the content and tell you every month what worked, with numbers and no fluff.
It isn't everything we do: these are the ones that fit best here. See all services
An example in Tarifa
An example of what can be built here: an enquiry arrives in German at midnight asking if there are places left on Thursday. The assistant checks availability, replies, books it and adds it to your diary. And if there's no wind on Thursday, the same system tells everyone who was coming and offers them another day.
Further reading
Articles for businesses in Tarifa.
Specific cases by sector, written for people who are still looking. They're in Spanish, like the rest of our blog. If you'd rather read something more general, there are also our guides (in Spanish).
- AI for kite schools and seasonal businesses in Tarifa (in Spanish)
- WhatsApp bookings for bars in Tarifa (in Spanish)
- WhatsApp chatbot for hotels and holiday flats (in Spanish)
- WhatsApp chatbot for restaurant bookings (in Spanish)
- Your business's social media: do it yourself or delegate? (in Spanish)
- AI use cases by sector across the Campo de Gibraltar (in Spanish)
Our office is in Los Barrios. We work in person across the Campo de Gibraltar, including Algeciras, La Línea, San Roque and Los Barrios, and remotely with the rest of the province of Cádiz.
Tarifa's season is coming and you already know you won't keep up?
Show us how your bookings and questions come in and we'll tell you what can be automated before the rush starts.